Creative Director: Zion Wuxinyi
Designers: Beatrix Zaragoza
Project Managers: Kat Koh
Crave by Crukitchen is an independent cake and dessert brand with various stores around Metro Manila. Crukitchen initially expanded and created a subbrand named Crave by Crukitchen, offering coffee drinks on top of their classic menu items. Frontyard Design House covered naming the brand and creating a new logo that was visually aligned to the essence of Crukitchen.The brand name Crave was a play on the first 2 letters from Crukitchen and associated with the feeling towards the products of the brand. The logo derived from the initial products offered and was designed in the form of a cake and also has an abstract representation of a letter C.
