Creative Director: Zion Wuxinyi
Designers: Dana Lee
Project Managers: Kat Koh
Fuwa Fuwa by Nippon Premium Bakery Inc is a brand that embodies Japanese exellency in craftsmanship and main benchmark for bread. Aiming to introduce exeptional bread products to the Filipino market, the brand worked together with Frontyard Design House to further develop and update their packaging to reintroduce their products to the market with a new look that will help entice and garner attention of consumers. With proper design thinking and design strategy, the team was able to develop an updated packaging aimed to show the premium quality of the brand at the same time showing the affordability. This targets to solve previous market and consumer insights from the brand and drive up brand recognition, consumer connection, and sales.
