Creative Director: Zion Wuxinyi
Designers: Dana Lee, Beatrix Zaragoza
Project Managers: Twika Dimson, Robyn Vicencio, Kat Koh, Gelle Esposo
Wildflower is a wine brand based in the Philippines that brings wine all the way from Australia to blossom in the wild. This project focues on a full end to end process from brand naming, brand voice, visuals, and packaging. The process involved various focus group discussions and testing to find the proper and appropriate brand names, colors, typefaces, and packaging designs that fit well in the desired market. With the proper research and development process, the brand has now successfully launched and is available throughout the Philippines in various retailers.
