Creative Director: Zion Wuxinyi
Designers: Dana Lee, Beatrix Zaragoza
Project Managers: Kat Koh, Gelle Esposo
In celebration of their 25th anniversary, Zagu decided to update it's branding to a more modern and up to date look and feel. With that, Fronyard Design House was tasked to refresh the look of Zagu while maintaining it's brand tone and brand recognision from it's current consumers. At the same time they aim to reintroduce the brand in a new look to interact with the new generation and the youth of today. This task was a complete scope including not just the brand logo and visuals but also designs of the brand cups, kiosks, menus, and more.
